Ready to level up your gaming experience? Microsoft's Xbox Design Lab has relaunched, offering players the chance to design their own personalized Xbox Wireless Controllers and Xbox Elite Series 2 Wireless Controllers. This exciting service has expanded its reach to a whopping 27 countries thanks to a new partnership with ESW, a global leader in e-commerce solutions.
This move marks a significant milestone for Xbox Design Lab, as stated by Tejaswi Kotekar, Product Manager at Microsoft. The goal was to find a reliable partner to handle customer service and product development, and ESW's flexibility proved crucial in achieving this. ESW steps in as Xbox Design Lab's Merchant of Record and international e-commerce partner, simplifying the complexities of global e-commerce. They even created a customized checkout experience to meet the accelerated timeline for the relaunch. Future plans include additional payment options. The distribution now includes North America, Europe, and APAC, covering countries like Canada, the U.S., Australia, Japan, South Korea, and the U.K., among others.
"Xbox Design Lab is one of the most innovative and immersive online shopping experiences available today," says Tonia Luykx, Chief Revenue Officer at ESW. ESW has brought this same level of customization to meet the needs of Xbox consumers in 27 different international markets.
But here's where it gets interesting: ESW is not just a partner; they're handling the intricate details of international e-commerce, making it easier for Xbox to reach gamers worldwide. They handle everything from localizing the shopping experience to ensuring smooth shipping and returns.
What does this mean for you? You can now design your dream controller and have it delivered right to your doorstep, no matter where you are (within the covered countries, of course!).
About Xbox Design Lab:
Xbox Design Lab is Microsoft's official platform that lets you create personalized Xbox controllers. You can customize colors, patterns, thumbsticks, triggers, and even add your gamertag. The platform supports both Xbox Wireless Controllers and Xbox Elite Series 2 Wireless Controllers and works with Xbox consoles and Windows devices. Themed designs inspired by popular franchises are also available.
About ESW:
ESW simplifies worldwide e-commerce by partnering with top brands to provide international e-commerce solutions. They make the online shopping experience feel local, drive global revenue, and build brand loyalty. ESW offers solutions for frictionless checkout, fast shipping and returns, and reduced compliance and regulatory risk. With offices around the globe, ESW helps brands grow and become profitable in over 200 international markets.
What are your thoughts? Do you think personalized gaming hardware is the future? Share your opinions in the comments below!
