Their ingredient lists may read a bit differently, too. "You will often see isododecane [in body foundations], which is an emollient that leaves a smooth finish and sets the pigments without leaving a smear," King says. Oil-based emollients typically added to face foundation are notably missing, though, as they create smudges, she adds. (That said, you can still find oils in some of these formulas, as they lend them a creamy, blendable texture and moisturizing properties.)
New York City-based makeup artist and body painter Michela Wariebi, who famously drew Beyonce's striped body art in the visual album Black Is King, slathers body foundations with her hands. "Certain [body foundations] will apply better with certain tools," she says. Occasionally, Wariebi reaches for a large buffing brush or tanning mitt, if the product calls for a more dense applicator than just her palms.
The amount of product you'll need depends on how large an area you are covering, as well as the formula, Wariebi says. We recommend starting with a dime-sized dollop and building up from there. Before you apply your favorite makeup, we suggest exfoliating with a body scrub beforehand for a smoother, more even skin finish.
With that in mind, consider these the 13 best body makeup products on the market. No matter the coverage level, finish type, or overall versatility you prefer, there's a body foundation that works for you.
Best Overall: Estée Lauder Double Wear Maximum Cover Camouflage Foundation For Face and Body
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Estée Lauder
Estée Lauder Double Wear Maximum Cover Camouflage Foundation for Face and Body
Why It's Worth It: Available in 15 shades and cool, warm, and neutral undertones, Estée Lauder's Double Wear Maximum Cover Camouflage Foundation offers ample coverage for just about every skin tone. The matte formula, which features kaolin, works on both your face and body and is completely waterproof, so you can go to the beach or dance until you sweat without the worry of messing up your makeup.
Editor Tip: While the full-coverage foundation is formulated with broad-spectrum SPF 15, we recommend applying a separate body sunscreen of SPF 30 or higher prior to application for adequate UV protection.
Key Ingredients: Kaolin, vitamin E, aloe | Who It's For: People seeking a versatile, full-coverage formula
Best Drugstore: Sally Hansen Airbrush Legs
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Sally Hansen
Sally Hansen Airbrush Legs
Why It's Worth It: This product effectively introduced the category of body makeup when it launched back in 2004 — no big deal. If the reviews can't convince you, allow us. Sally Hansen lets you say goodbye to that stubborn pantyhose (which inevitably catches a snag) with Airbrush Legs Lotion. It smooths out discoloration with its fast-drying, water-resistant, and transfer-proof formula. Leaving a subtle golden tint when applied, it also doubles as a bronzer.
Editor Tip: If you prefer a spray format, there's an aerosol version of Airbrush Legs. Just be sure to give the bottle a hearty shake so the formula comes out as smoothly and evenly as possible.
Key Ingredients: Sage oil, glycerin, panthenol | Who It's For: Those looking for a straightforward, no-frills option
